We approached Lincoln with the concept for a branded loyalty partner program to support sales. In lieu of a cash incentive, we created the opportunity for new MKC, MKZ and Navigator buyers to experience a complimentary gift from America’s most inspired Makers, helping strengthen the Lincoln brand.


Lincoln is an iconic American car manufacturer, so we thoughtfully selected iconic American brands to complement Lincoln’s commitment to craftsmanship, innovation and personalized service. Since MKC, MKZ and Navigator all have specific target audiences, we chose luxury partners unique to the individual vehicles. New owners directed to the “Makers” microsite could select gifts or experiences from such brands as Shinola, Thompson Hotels, Trunk Club Men’s Outfitters and BCBG Max Azria.