MAZDA OF CANADA

Because of our expertise in automotive, Mazda of Canada’s “Summer Escape Event” was the perfect opportunity for us to present a completely new concept. Instead of a cash incentive, we proposed a program for new buyers that would speak to the “Driving Matters” brand positioning while dovetailing off of their summer event. Our concept? Let’s give every new Mazda buyer a reason to drive: a true summer escape. Each new vehicle purchase was accompanied by a complimentary two-night stay at one of 50 hotels we procured across Canada, making the journey as exciting as the destination.

A MOBILE FIRST SOLUTION

Following Mazda’s branding of “Driving Matters,” our program sought to link the car purchasing experience with great hotels and taking the road trip of a lifetime. Since no one should need a laptop on a road trip, we developed a user-friendly, mobile-first experience. This allowed customers to simply grab their smart phone, select a hotel, jump into their new Mazda, pop the destination into their GPS and hit the road.