For both bank and auto finance customers, gratitude runs deep at Ally. To demonstrate how much Ally appreciates their customers’ loyalty, we developed a “no-strings-attached” surprise and delight program as a way to say “thank you.” By leveraging our lifestyle data tools, we were able to procure relevant partners tailored to each customer and invite them to enjoy a truly personalized experience.


Ally is a digital bank, so we developed a custom technology platform, notifying customers that a special gift was waiting for them. All customers had to do was access the custom-made microsite, make their selection and enjoy a unique experience on Ally. Judging by the redemption numbers, Ally customers were surprised … and delighted.